What Is Condé Nast Doing Making Kenneth Cole’s YouTube Ads? (AdAge)

Condé Nast last week opened its doors to provide a broader set of creative services for clients, while Hearst Corp. is reported to be near a deal to acquire digital agency iCrossing. Increasingly, marketers want deep integration with content, and they’re finding that the content producers themselves are often the best creative partner, making their threat to agencies more tangible in recent months.

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