Bloomberg Businessweek’s Tyrangiel: ‘People Don’t Read Brands Out of Obligation Anymore’ (FishbowlNY)

Josh Tyrangiel, editor of Bloomberg Businessweek, obviously works at a well-known, storied media brand. Or as some would rightly say, two brands combined. However, Tyrangiel understands that media brands can’t rest on their laurels in the digital age. “People don’t read brands out of obligation anymore,” he said.

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