Step Aside, Brand Loyalty; We’re Loyal To Information Now (Nieman Journalism Lab)

The Pew Research Center released an interesting study last week that offers some sobering — if unsurprising — insights for the news business. For some, the study’s findings illustrate the radically different way today’s consumers think of news, compared with the past. It’s not brand based. It’s not even platform based. It’s based on niche, which many have said before. But the niche isn’t just in the content or the subject matter; it’s in the mechanism of transmission.

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