The Newsonomics Of Commercial Crowdsourcing (Nieman Journalism Lab)

Newspaper companies have cut the cost of their ad production markedly over the last several years, as they’ve outsourced to companies like 2adpro and Affinity Express, with much of the work done in India. Those companies have made it possible for newspaper companies to cut their print (and increasingly online) ad production costs by 40 percent or more. Now, a local online advertising firm like PaperG comes along, with a new kind of disintermediation notion, replacing that outsourcing with websourcing.

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