Will Users Ever Pay For Online Content? Sorry, Probably Not (minOnline)

If a single question has distracted publishers more than any other in the past year it is the hackneyed query, “Will users pay for content online?” The issue exploded yesterday in a flurry of columns and analyst posting on this very theme. Sorry, no resolution. But there is no dearth of speculation. Legendary digital ad pioneer Dave Morgan, CEO of Simulmedia, says that most of the major media plans to monetize content directly from the consumer are doomed to failure.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: