Will Users Ever Pay For Online Content? Sorry, Probably Not (minOnline)

If a single question has distracted publishers more than any other in the past year it is the hackneyed query, “Will users pay for content online?” The issue exploded yesterday in a flurry of columns and analyst posting on this very theme. Sorry, no resolution. But there is no dearth of speculation. Legendary digital ad pioneer Dave Morgan, CEO of Simulmedia, says that most of the major media plans to monetize content directly from the consumer are doomed to failure.


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