Esquire Hits 100,000 iPhone App Downloads, But Don’t Talk About Sales Yet (paidContent)

It took just six months, but Esquire’s iPhone app has crossed a big threshold: 100,000 downloads. But that’s only for the free “shell” that serves as a storefront to buy individual issues or subscriptions. While the Hearst mag says it has sold about 1,000 subscriptions to the monthly digital version of the magazine, sales numbers and circulation figures are not the big focus right now; Esquire just wants to get the marketing right.

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