Portal Predicament: No One Hangs Around Anymore (The Wrap)

Before the Internet could finish off newspapers, the pillars of the digital age are already suffering their own slide. Portals Yahoo!, MSN and AOL — for years the largest source of traffic on the web — are seeing recent dropoffs in visitors, pageviews and, most dramatically, time spent by users. But unlike slow-to-change print companies, the portals saw this coming — and are already trying to do something about it by focusing on content creation and its associated “stickiness.”


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