Playing Dodgeball With Gawker — And Other Cheap Thrills In The Big Blog Era (AdAge)

Playing Dodgeball With Gawker — And Other Cheap Thrills In The Big Blog Era (AdAge)
In its recent past, Gawker tended to reserve its most surgical, sustained attacks for the little people. But now? Gawker Media likes bigger targets, like Apple and American Apparel. Elsewhere in the margins of the big business of blogging, Perez Hilton got an unsolicited buy-out offer last month of $20 million. This is the media world we now live in: former playground bullies of the blog world have gone national, even global, and Establishment media players and marketers have no choice but to reckon with them, given that they’re flush with cash and attract massive audiences.

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