Touting Redesign, MSNBC Declares Pageviews ‘Dead’ (paidContent)

MSNBC.com’s new site, which just went fully live, promises to do away with clicking on stories and on ads. By introducing a single-page-only format, the company hopes to sell large, customizable ads to marketers as it tries to build a larger audience. It is also promising to swear off “standalone” slideshows, something that has become a staple of many news sites to drive pageview counts as a way of measuring audience usage and engagement to advertisers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: