When a publisher’s high-quality content is optimized for search, everyone should win. Users have a better search experience when quality journalism appears at the top of the search results. Search advertisers benefit from appearing in well researched, information-rich content. Still, to many in online publishing, Google is a foe. News Corp. itself has threatened to delist from Google. In 2009, the AP made headlines when it too blamed Google for “stealing” traffic based on the way the search giant links to stories.