Apple Studies User Downloads To Fine-Tune Mobile Ads (Bloomberg Businessweek)

Apple, with a storehouse of billions of music, movie and software downloads, is studying the buying habits of many of its 150 million iTunes users to show more appealing mobile ads and fuel competition with Google. Through the iAd program that began last week, Apple started placing ads in iPhone applications for the first time. Early iAd clients include Nissan, Unilever, JC Penney, Best Buy and AT&T.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: