At Tech Blog, Combining Strategies

NEW YORK TIMES/TECHNOLOGY
By CLAIRE CAIN MILLER

SAN FRANCISCO — News lovers in Washington can’t live without Mike Allen at Politico. Hollywood squabbles over the relative merits of Sharon Waxman’s TheWrap versus Nikki Finke’s Deadline. The newspaper industry reads the news collected by Jim Romenesko.

One of the first Web sites loaded on Silicon Valley’s laptops and iPhones each morning — and then again and again throughout the day — is Techmeme.

The site, developed by a former Intel engineer, appropriately enough relies on software algorithms to collect technology news in real time into what is essentially the front page of an ever-changing industry newspaper.

But Techmeme also turns to humans to filter the ever-growing number of articles and blog posts published online each day, a method that is being used by Mediagazer, a new sister site for media industry news.

Techmeme could become a model for other industries as a useful way to harness the increasingly unwieldy Web and arm readers who are preparing for business meetings or cocktail parties. Techmeme, a start-up company based in San Francisco, also publishes aggregation sites for politics, celebrity gossip and baseball, and hopes to expand to topics like business or energy.

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