Should Magazines Tag Advertorial Content For The Google Bots? (The Atlantic)

There’s been quite a row in the science blogging world in the last week over Pepsi’s purchase of a corporate blog on SEED Magazine’s ScienceBlogs. Many of the network’s bloggers responded with outrage over the intrusion of advertorial content into their midst. The Pepsi blog was eventually pulled, but it raises some fascinating questions about the relationship between advertorial and editorial in the digital space.

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