USA Today Puts Itself Under Wraps With Ad (Mediaweek)

USA Today buyers who are looking for the news in Monday’s issue will have trouble finding it. Amid a still-tough ad environment, the Gannett flagship will for the first time wrap its news section with an ad — one that will completely obscure the paper as shown through the window of outdoor racks. The ad for Jeep’s 2011 Grand Cherokee is part of a $1 million-plus deal that will include a presence on USA Today’s iPad app and website.


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