Hearst Magazines Outlines Major App Rollout For Second Half Of 2010 (paidContent)

Five days after releasing its iPad app version of Popular Mechanics, Hearst Magazines says iTunes users have downloaded more than 10,000 copies of its $1.99 “showcase issue.” While other mag publishers, like Condé Nast, focus on creating digital replicas around a few, high-profile titles, Hearst is taking a broader approach, planning to release another dozen apps by the end of 2010. AdAge: Capitalizing on Oprah Winfrey’s huge role recommending books to her fans, the iPad edition of O, The Oprah Magazine that’s expected in the fourth quarter will let users buy e-books and read them within the app itself.


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