Virgin Plans New Magazine As iPad App If Advertisers Sign Up (AdAge)

Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available as an app for the iPad, iPhone and eventually, Android. Virgin’s billionaire founder Richard Branson has brought in his 28-year-old daughter Holly to work as the family’s ambassador for the magazine, and she is leading the push to sign up a handful of select premium advertisers to work as “brand partners” on the project.

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