Journalists appear to be reaching an equilibrium of sorts between print and digital media — an “equilibrium of sorts” because it appears the scales are tipped heavily in favor of going digital. According to the Oriella Digital Journalism Report, journalists’ attitudes toward the current state of the media is rather bleak. In addition to over half of them predicting the downfall of their offline publications, one quarter believe that media in general, whether on- or off-line, will shrink significantly. The Economist: Refusing to go online is a sure way to alienate many potential customers. So why do the analogue holdouts hold out? Simple technophobia is not usually the reason. But one thing many of the analogue holdouts have in common is that they sell few subsidiary products.