New Site Aims To Connect Reporters And Publicists (NYT)

NewsBasis, a start-up opening today, provides an online marketplace to match businesses and organizations that want to broadcast their messages with journalists working on topical articles. It also has a tool for sources to footnote articles across the Web with their points of view. NewsBasis was founded by Darryl Siry, who has been on both sides of the seesaw. He is a freelance writer for Wired and a marketing executive, most recently at Tesla Motors.

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