Glamour Targets e-Commerce With iPad App (Mediaweek)

Glamour’s iPad app, which goes on sale August 3, comes with an e-commerce feature that could help the mass women’s magazine compete with a growing number of shopping apps filling up the Apps Store. The magazine — one of the biggest women’s monthlies to launch on the iPad — chose to go live with its September edition, when fashion magazines kick off the all-important fall shopping season. A shopping section exclusive to the app contains 17 items that readers can click to buy on the retailer’s or manufacturer’s website.


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