Unilever Breaks Multibrand ‘Mad Men’ Blitz (Ad Age)

Despite the show’s comparatively low ratings and modest ad revenue, Unilever is making a big bet on AMC’s “Mad Men” with the launch of a marketing blitz for six of its iconic brands: Dove, Breyers, Hellman’s, Klondike, Suave and Vaseline. Unilever picked the second episode in the fourth season of “Mad Men” to unveil the push, which is akin to an advertising miniseries. If you didn’t catch it Sunday night, that’s likely because the commercials, created by WPP’s Mindshare Entertainment, are similar to the show’s content.


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