Want To Increase Your Facebook Community? Leverage That ‘Like’ Button (Folio:)

When one analyzes websites from around the world, one sees a great divide between the strong and weak Facebook integrations. Oftentimes, simple, free and easy-to-execute tactics to increase Facebook community members are not employed. One of these is the “Like” button. Apply basic marketing tactics here such as research (i.e., see how others are employing the Like button), placement, repetition, testing and optimizing to get the most out of the Like button.

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