With Ad Dollars On The Table, Everybody’s A Fashion Magazine (NY Observer)

Print advertising budgets are making a comeback at fashion companies. Now Real Simple has been paying more attention to fashion to take some of those ad dollars off the table, featuring three new fashion franchises in its September and October issues for the business side to sell against. Glamour is also trying to gently reposition itself as more of a fashion book, too, following the hiring of Anne Christensen and Melissa Ventosa Martin.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: