Check In Before You Check Out That Show (AdAge)

You can now check in to TV shows like you can to your corner bar. The new breed of check-in apps aim to take the behavior made popular by Foursquare — in short, tapping a button to say, “I’m here” — to entertainment properties like TV shows, movies and books. Just like location apps, the list of check-in start-ups for content is already long: Miso, Philo, Starling and GetGlue have snagged deals with media companies as a means to cross-promote, build brands and reward loyal viewers.

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