In case you didn’t know, it’s Fashion Week. While the runways are busy showcasing the latest in style and glamour, reality TV shows are increasingly on the sidelines, tripping over each other to capture footage. In one episode of The Real Housewives of New York, an argument broke out between two of the show’s stars during a Pamella Roland show.
According to the label’s designer, Pamella DeVos, the fight didn’t bother her. For her and others, the promise of publicity is worth granting the TV programs access. Other designers that the Wall Street Journal spoke with prefer to keep their distance.
“I’d be hard-pressed to have someone explain to me why it’s meaningful to us to have them pictured at our show,” Daniel Silver, co-designer with Duckie Brown told the newspaper.
Whether it’s good for a fashion brand to have a reality TV shoot happening during their runway show seems to be determined by whether the label is trying to reach a mass market. Feel free to share your thoughts in the comments.