Twitter Ads To Soon Be Targeted Based On Whom You Follow (NY Mag)

Shiva Rajaraman, Twitter’s product manager, revealed at a London ad conference Tuesday that the service will soon allow advertisers to target users based on whom they are following and what type of information they are searching for. Twitter did reassure marketers that users’ personal details will not be shared with advertisers. “Who you follow is a good indicator of what you are interested in,” Rajaraman said.

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