Literary Icon In New Era (WSJ)

The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand’s efforts to refashion itself for the tablet-computer age. The New Yorker’s iPad application, at $4.99 an issue, comes with many of the bells and whistles now familiar to readers of periodicals on the device: an animated cover, slideshows and bonus content including extra cartoons and a video guide to reading the issue featuring actor Jason Schwartzman.

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