‘iPads Will Save Newspapers,’ Says Unilever CMO Weed (Marketing)
Speaking at the Media Guardian Changing Advertising Summit yesterday, Keith Weed, Unilever’s chief marketing and communications officer, shared that “iPads will save newspapers, they really will.” Acknowledging that the device’s breadth for distribution remains to be seen, Weed added: “The sort of guys I hang out with, the iPad idiots, we’re all on them…I used to have a pile of newspapers in the morning, but now I flick through my iPad.”
Condé Nast Research Touts iPad Extensions (Mediaweek)
Six months after the Apple iPad went on sale, Condé Nast is releasing results of its first consumer research into the interactive touch-screen tablet, along with its implications for app developers and advertisers. For example, the company found that many iPad users aren’t typical early adopters of tech devices, suggesting that ads have a better chance at being successful if they clearly direct users in how to engage with them.