Allure Floods Issue with 2-D Barcodes, Sees Subscription Bump (Folio:)

In the past, Allure has turned to its site as the entry point for readers to participate in its annual advertiser-sponsored giveaway. This year, it tapped Microsoft’s High Capacity Color Barcode technology to feature nearly 40 customized 2-D barcodes in the August issue. The result? The tags — which, when scanned by smart phones, allowed readers to enter the 159 giveaways — were scanned 444,572 times.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: