Allure Floods Issue with 2-D Barcodes, Sees Subscription Bump (Folio:)

In the past, Allure has turned to its site as the entry point for readers to participate in its annual advertiser-sponsored giveaway. This year, it tapped Microsoft’s High Capacity Color Barcode technology to feature nearly 40 customized 2-D barcodes in the August issue. The result? The tags — which, when scanned by smart phones, allowed readers to enter the 159 giveaways — were scanned 444,572 times.


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