Is Facebook a Media Company? Is Apple? (MediaPost)

Historically, media companies have either been in the business of content development, content ownership and programming, or ownership of the actual pipes and devices by which people get content. Of course, many media companies are part of more than one stage of the business. But looking at the value chain, it’s difficult to assign a position to companies like Apple. This doesn’t mean they are not media companies — it simply means we are seeing an entirely new link in the value chain being created.


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