You Are What You Watch, Market Data Suggest (Ad Age)

Whether you choose to watch Brothers & Sisters or Mad Men at 10 p.m. Sunday says a lot about you. According to psychographic ad targeter Mindset Media, the TV shows you watch can offer marketers key insights into your personality. For instance, very modest people are more likely to watch blue-collar hero show Deadliest Catch, while altruistic people tend to prefer cooking shows like Rachael Ray and reality shows with happy endings like The Bachelor.

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