Google Targets Fashion Market (Guardian)

Google is preparing to enter the fashion business with a Web site believed to be called Boutiques.com. Its fashion-dedicated Web site will direct customers toward existing retailers such as Net-a-Porter and Asos, or designers’ sites. It has also asked designers to set up virtual shops within the site. In addition, Google is hiring Sarah Jessica Parker to establish a personalized shop and has invited other celebrities to do the same.

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