Twitter’s Official Analytics Product Has Arrived (Mashable)

Twitter has started inviting a select group of users to test a new analytics product. Such a product has been rumored for some time, and a Twitter executive said earlier this year that analytics would debut by the end of 2010. With Twitter Analytics, users will be able to see a plethora of data, such as information about which Tweets are most successful, which Tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.

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