Mining The Buzz For The Year’s Top Ads (NYT / Media Decoder)

The end of the year is bringing the usual looks back on Madison Avenue at the high and low points of the past 12 months. Now, with social media increasingly important as a marketing tool, those year-end lists are expanding to include assessments of the conversations consumers had in 2010 about ads they liked and disliked. Zeta Interactive — which mines blogs, comments on Twitter, message boards, and posts in social media — has compiled its list of the ads of the year with the most “buzz.”

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