Americans Say ‘No Thanks’ To Online Tracking, New Poll Finds (AdAge)

Most Americans do not want to be tracked by online advertisers, according to a new Gallup poll released Tuesday. Major marketers such as AT&T are increasingly tracking users’ habits on the Web so they can better deliver specific ads to specific kinds of people. The practice, known as behavioral targeting, has come under a renewed government scrutiny, specifically by both the Obama administration and the Federal Trade Commission.


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