Hearst’s Inside Track On Elle Of A Mag Deal (NY Post)

Bids are due this week in the big selloff of Elle and other magazine titles in the worldwide stable of the Lagardére Group, which is hoping to sell everything outside of its native France to the highest bidder. One factor complicating the process is that it is still trying to keep its hand on the worldwide brand of its flagship Elle, even after the sale of titles such as Woman’s Day, Road & Track, and Car and Driver. Reuters: Lagardére is nearing a decision to sell its portfolio of international titles to one of two bidders: U.S.-based Hearst Corp. or Germany-based Bauer Media Group. Lagardére would reap about 600 million-700 million euros ($786 million-$916 million) from the sale, according to a source with knowledge of the talk.

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