Hollywood’s ‘UltraViolet’ Aims To Replace The DVD (CNET)

A group of stakeholders in the entertainment industry is poised to make an important sales pitch to consumers concerning the way they buy and watch movies and TV shows. Warner Bros. Entertainment, Netflix, Microsoft, Hewlett-Packard, and Best Buy are among the members of a consortium called the Digital Entertainment Content Ecosystem, or DECE, which has come up with a set of standards and specifications designed to make approved digital content playable on certified devices. DECE calls the technology UltraViolet. Multichannel News: UltraViolet is supposed to let someone buy a piece of digital media once and then download or stream it to different devices — such as PCs, connected TVs, game consoles, smart phones, and tablets — after logging into an account, similar to the way cash machines authorize bank transactions.

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