YouTube’s Got Next (And Next New Networks) (WebNewser)

YouTube announced that it acquired online-video platform Next New Networks, and it will launch YouTube Next, which it described as “a new team tasked with supercharging creator development and accelerating partner growth and success.” AdAge / Digital: If YouTube is to thrive, it has to help a micro-industry of professional Web producers thrive, too. TechCrunch: Cute kittens and toddlers may be YouTube’s bread and butter, but Google’s video portal needs more than that to encroach on the goliath that is cable TV. paidContent: As a result of the deal, Next New Networks co-founder and CEO Fred Seibert will be stepping down. Silicon Alley Insider: Even if you’ve never heard of Next New Networks, you’ve probably seen at least one video that the startup either produced or distributed. Some notable ones are 2007’s “Crush on Obama” from Barely Political and the “Bed Intruder Song” from The Gregory Brothers. Silicon Alley Insider: In case you still had any doubts, Google is now OFFICIALLY a media company.


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