New York Times CEO On Pay Meter: Possible Slight Dip In Traffic Will Be Short-Term (AdAge / MediaWorks)

The New York Times Co. president and CEO Janet Robinson: “This is a long-term strategy. In the long term, we have the opportunity to not only maintain our audience, but to grow it. In the short-term perspective, going to something new in this transition time, there may be a slight dip in traffic.” paidContent: If you use TimesSelect, the paper’s last paywall initiative, as a basis for projecting revenue, the Times is looking at some very significant potential sales from its new plan. Nieman Journalism Lab: Although Financial Times and The Wall Street Journal have long operated successful pay models, the Times’ leap is a big one: The Times isn’t mainly a business newspaper. If it can succeed charging readers for “general news,” that’s a milestone for newspapers around the world. paidContent: An apparent (and likely very purposeful) loophole in the Times’ paywall plans: At least two of the newspaper’s home delivery subscription packages — which also come with unlimited access to the NYTimes.com website and apps — are cheaper than the “all digital access” subscription package the company announced Thursday. Silicon Alley Insider: Just go to the Times’ front page the way you normally do. Then, if you see a headline you want, highlight it, copy it, and then dump it into your Google search window. The headline should be returned as the first search result. Then just click it and read. Adweek: “It’s easier to beat than other paywalls,” said eMarketer analyst Paul Verna. “There is definitely more leeway built in than the WSJ model.” paidContent: According to two people close to the situation, the 20-story limit can be breached if you access the site from multiple devices, and/or if you delete your cookies. In other words, suppose you hit the wall on your PC. Then move to your laptop, where you’ll get another 20 stories. Delete your cookies on any computer, and the clock goes back to zero. NJL: We in the United States aren’t scheduled to see the Times’ approach to that moment until March 28. But with a little technical finagling, I can report how the Times is choosing to deal with that fateful moment. 10,000 Words: Read on to see how this new paywall stacks up to two other large newspapers with paywalls in place, the WSJ and Newsday. Daily Beast: The Times is gambling that there are enough news junkies out there willing to pay for their fix and not just surf away to The Washington Post, the Los Angeles Times, The Huffington Post, or 1,000 other websites.

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