AOL Folds 30 Brands, Including Politics Daily (Forbes / Mixed Media)

First it was the people. Now it’s the brands. AOL notified staffers of a major consolidation of its portfolio of content sites, undertaken as part of its merger with The Huffington Post. All told, some 30 brands will be “integrated” into other properties seen as stronger by editor-in-chief Arianna Huffington. Silicon Alley Insider:Can Huffington integrate and manage an organization that is so much larger than any she has ever managed before? We took this question to a number of sources close to Huffington — people who worked directly with her at HuffPost.


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