Nielsen Sues comScore In Fight Over Web Traffic Measurement (THR / Hollywood, Esq.)

The battle between firms keeping score of Internet traffic is heating up as Nielsen filed a lawsuit against comScore for violating five patents relating to the collection, analysis, and reporting of information concerning computer activity. paidContent:Nielsen is making a dangerous play by suing comScore. The most common strategy in responding to a patent attack is to sue back with one’s own patents, and that could mire both of these companies in expensive litigation if they don’t reach a quick settlement.

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