An innovative traveling design exhibit curated by Juergen Mayer H. at Relative Space New York & Toronto
FOR IMMEDIATE RELEASE
PRLog (Press Release) – May 05, 2011 – Why Berlin? Once an industrial center and later a city divided, Berlin’s walls fell years ago, and its gates have since remained open for experimentation. The city attracts artists and designers from around the world to its former factory buildings, transformed into studios and galleries. Berlin’s streets foster potential for what is new, perhaps more than any other place today. It has become an avant-garde capital for design in an unlikely locale, inviting international talent in the overlapping disciplines of art, architecture, industrial and product design.
The exhibition ‘Berlin Happens’ explores the aesthetic and technical innovations of creatives in the city, showcasing both emerging and established designers. The unexpected is the norm; trials and errors, miscalculations and failures, experimentation and surprise—all result in ingenious design strategies.
The outcome of those experiments will be on view at special press and Architecture & Design events starting May 14, 2011 in the New York City showroom and June 17, 2011 in the Toronto showroom of Relative Space & Floorworks. A custom video Clarity Matrix wall by Planar will be installed in the storefront of the Relative Space showroom, with all creative content streamed 24/7 to showcase the upcoming exhibit of over 10 Berlin based designers. More information may be found about individual participating designers at berlinhappens.com
“We are interested in questioning conventions and common agreements, or things that we seem to take for granted. Through design and architecture—every scale and field in which we are working—we want to open the eyes of the viewer to be aware or critical, or discover what’s new and the potential of what is around us. In architecture, we play with scales and conventions of materials, and we blur ideas of tectonics and structure, therefore creating a sculptural quality or an atmosphere,” said Juergen Mayer H., who is also a visiting Professor of Architecture this semester at Columbia University.
Architect Juergen Mayer H., recipient of the Audi Urban Future Award and Relative Space principal Tyler Greenberg conceived of this event jointly. They invited a co-generational cross-section of designers, who in turn invited others to join in curating the objects for display. Relative Space will simultaneously host a new flooring and textile product booth for ICFF at the Javits Center [number 1048] and launch a dedicated online product site called RStoo.com featuring the Berlin designs on display in the Bond Street showroom. An exhibit product guide, pricing and participating designer information is available upon request.
ABOUT JUERGEN MAYER H.
Juergen Mayer H. is the founder and principal of a cross disciplinary studio J. MAYER H.
Excerpted from the 2011 documentary “Juergen Mayer H. – Der Architekt der Kurven”
“The buildings of J. MAYER H.are true eye-catchers – sculptural and spectacular….a glimpse into the architect’s methods introduces various examples of his work: the student canteen in Karlsruhe, an extension of the science park for children in Nordborg, Denmark and recent ‘Metropol Parasol’, the redevelopment of the Plaza de la Encarnacion in Seville, Spain. German architects of J. MAYER H. are constantly shifting the boundaries of architecture. Each of J. MAYER H.’s buildings shares a fundamental concept: the separation of floor, wall and ceiling appears to have been lifted, everything blends into everything else.. Another unusual aspect is the mix of materials. The ‘Metropol Parasol’ in Seville, his largest building to date, is made of polyurethane-coated timber. Some 3000 individual pieces were custom made for this gigantic, walk-in sculpture, all of them specially transported from Bavaria to Seville. This particular building, which houses an indoor market, a restaurant and an architectural museum, was opened in March 2011.
“Juergen Mayer H. has been on a roll. Ever since winning the prestigious Audi Urban Future Award in fall 2010, the 45-year-old architect — who is based in Berlin and who is known for his sometimes challenging experiments (both visually and technologically) with shape and color — is racking up one plum commission after the other.” T Magazine, The New York Times, April 5, 2011
ABOUT RELATIVE SPACE
The hallmark of Relative Space is a dedication to sustainability and design that solves problems. Flooring, textile and cladding collection products within Relative Space are LEED-compliant and hypoallergenic. The company maintains a track record for sophisticated, contemporary design, working with acclaimed global architecture and design firms that include Clodagh, Ian Schrager Hotel Group, Thompson Hotel Group, Rem Koolhaas, Skidmore Owings Merrill, David Rockwell and Philippe Starck YOO.
# # #
Gotham Public Relations Inc (Gotham PR New York) is a 9 year-old, award-winning brand marketing and events communication agency in downtown New York City with specialization in design & development. Info http://www.gothampr.com, Gothamite New York and Twitter @Gothamist1