Shoptalk: The Value of User-Generated Content (E&P)

Here is what user-generated content does for you: It helps you find your loved ones. It tells you where there is water and which supermarkets are functioning. It connects you with those around you, whether they need help, can help you, or neither. If you happen to be overseas when disaster strikes at home, it helps you understand what is happening on the ground, not from a media perspective, but from the perspective of your neighbors, the people who are living and breathing this event, who will be picking up the pieces for years after the CNN and BBC cameras have left, who will have to rely on each other when the world’s attention and sympathies inevitably refocus on the next disaster elsewhere.

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