Murdoch: The End of An Empire? (AdWeek & Daily Beast)

Adweek: Americans are, by and large, a self-centered people. We just don’t pay much attention to other countries, or to their media. That’s true of the British media, as well — the little knowledge of it that we do have here only deepens our confusion about it. We know it’s odd by our standards, that it plays by its own set of rules. But we don’t really understand it. We should, though, because thanks to globalization and the Internet, the British media has had a real impact here. Daily Beast / Sexy Beast: Scandal-plagued British tabloid News of the World printed its last-ever edition Sunday, but who’ll portray the drama’s key players in the Hollywood version?


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