Invite Your Friends To Google+ With New, Tweetable Link (TechCrunch)

Google made it easier for you to invite friends to its new social network, Google+, by providing a short link you can post on the Web or share with others over instant messaging. Mashable: By sharing your unique link with your friends, up to 150 of them can instantly sign up for Google’s social network. The search giant still offers inviting friends via email as an option. Mashable: Google+ has signed up 13 percent of U.S. adults so far and could hit 22 percent in one year, passing Twitter and LinkedIn as the No. 2 social media network, according to a new study. TechCrunch: If it’s not obvious yet, Google+ is going to be able to “undercut” Facebook when it comes to game developers and platform transactions. Instead of taking a 30 percent cut of all Farmville seeds (or whatever people are buying), Google will be able to take a smaller percentage for themselves. They may even take nothing. And when it comes to “monetization” on the G+ “website,” Google’s trump card against Facebook is that we may never even see an ad on G+. Google has plenty to gain without ever showing an ad and, put simply, Google doesn’t need the money. Facebook’s got to know this, and it’s got to have them just a little bit concerned. Mashable: Converting Facebook’s 750 million active users to Google+ will be a long, difficult battle for the search giant. But converting brands to Google+ will be much easier if Google+ is able to solve advertisers’ biggest problems with Facebook — such as post-click engagement tracking, paid search inefficiencies, and limited customization.

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