Editors Face Teen Angst (WWD)

Magazine newsstand sales were revealed last week by the Audit Bureau of Circulations and the numbers were bleak. Editors are desperate to engage the younger generation — those tweeters, Facebookers, text messagers, and Web surfers who will ensure that titles have a future beyond the baby boomers. But what do they have to offer this prized demographic? More pictures of Lady Gaga or Kim Kardashian? Been there, done that.


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