VMA Ratings May Contain Message For Globes, Oscars (FishbowlLA)

Last year, with Chelsea Handler on board, the MTV Video Music Awardsnotched its best ratings since 2002. This past weekend, with no one hosting, the show recorded its best ratings ever. Multichannel News: Katy Perry and Adele garnered the most moonmen statues, but the 2011 VMAs took home the most viewers in MTV’s history. AdAge/ MediaWorks: Not only was Sunday’s VMAsthe most-watched MTV telecast ever — with a record 12.4 million total viewers and 8.5 million of those 12-34 years old, according to Nielsen Media Research — it was a Twitter ratings buster, too. AllTwitter: After her performance at the 2011 VMAsSunday, music superstar BeyoncĂ© Knowles unbuttoned her jacket and rubbed her belly, announcing her pregnancy to the world and triggering a record influx of tweets.


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