Planar to Support BOFFO Building Fashion Nicola Formichetti + Gage/Clemenceau Architects New Retail Concept Showcasing Fashion and Architecture Visionary Ideas in New York

Planar to Support BOFFO Building Fashion Nicola Formichetti + Gage/Clemenceau Architects New Retail Concept Showcasing Fashion and Architecture Visionary Ideas in New York
* via Reuters
Thu Sep 1, 2011 4:05pm EDT

Planar aligns with award-winning firms to envision the future of fashion retail architecture and design during New York Fashion Week

Today, in New York, Planar Systems, Inc., (NASDAQ:PLNR) a world leader in specialty display solutions, announced their support for BOFFO Building Fashion. Working with creative director and global fashion visionary Nicola Formichetti, in partnership with Gage/Clemenceau Architects in New York, on a thought-leading retail installation featuring a variety of Planar display products. This partnership was envisioned by BOFFO, as part of their annual BOFFO Building Fashion exhibition.

The retail concept showroom and event space is located at Karkula’s 50 Walker Street in Tribeca. It explores the intersection of architecture and fashion by pairing fashion designers and architects to build temporary installations. The opening date of the two-month running fashion concept series is September 8, 2011, with press previews invitation only opening events. Creative director of the French fashion house Mugler, Nicola Formichetti, was selected as the first in the series and paired with Gage/Clemenceau Architects to create Formichetti’s new retail and display environment. From the beginning, Planar worked with these visionary designers to utilize cutting-edge display technology in their designs. The environment will house the new work of Formichetti, as well as some of his previous projects.

“We’re thrilled to be working with Planar on this project where the synthesis of architecture and fashion is further enhanced by the use of their advanced digital display technologies,” said Marc Clemenceau Bailly, partner at Gage/Clemenceau Architects.

The installation features several unique Planar products including the line of bezel-free, open-frame monitors used in architectural applications and embedded applications, like kiosks and large format LCD displays designed to complement any retail shop, education environment, public space, hotel or restaurant. These displays work seamlessly into the design that was envisioned for the space.

Planar’s participation in New York’s fashion week, builds on the initiative announced earlier this year to serve the specification needs of the Architecture and Design (A&D) industry, with Planar’s growing lineup of high-performance, easy-to-service displays for digital applications. The initiative includes innovative exhibitions and communications to the A&D community, as well as new online tools, customized website at PlanarDigitalSignage.com, and creative partnerships, such as the featured campaign with BOFFO in New York and collaborations with architects such as Juergen Mayer H., Messana O’Rorke, Joel Sanders Architect, and more.

BOFFO is a non-profit arts and culture organization based in New York City with a mission to educate and inform the public through innovative exhibitions and events while providing exposure for artists and designers.

About PLANAR

Planar Systems Inc. is a global leader of specialty display technology providing solutions for the world’s most demanding environments. Hospitals, space and military programs, utility and transportation hubs, retailers, banks, government agencies, businesses, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance. Founded in 1983, Planar is headquartered in Oregon, USA, with offices, manufacturing partners, and customers worldwide. For more information, visit http://www.planar.com.

MEDIA CONTACTS:
Gotham Public Relations, Inc.
Courtney Lukitsch, 212-352-2147
Courtney@GothamPR.com
or
Planar Systems, Inc.
Melissa Adamson, 503-748-5850
Melissa.Adamson@Planar.com
or
INVESTOR CONTACT:
Planar Systems, Inc.
Ryan Gray, 503-748-8911
Ryan.Gray@Planar.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: