YouTube Close To Announcing Video ‘Channels’ (WSJ)

Google’s YouTube is expected to announce as early as next week that it has signed a slew of partnerships with media companies and well-known personalities to produce original content for the popular video website. GigaOM / NewTeeVee: Thought online video would never match the audience numbers of traditional TV? Think again: The top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels. NYT: Katie Clem posted a video on YouTube this month of her daughter Lily’s poignant and funny reaction to her sixth birthday present, a trip to Disneyland, for her friends and family. Then it went viral. In three weeks, it has been watched more than 5 million times, and Lily has become a minor Internet celebrity. Of far more importance, at least to Lily’s parents, the video is poised to make enough money from advertisements to send Lily to college.

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