Linsanity: Mad Ave Lines up to Court NBA’s Lin (AdAge)

From Agents to Nike,  Ad World Inundates Knicks Phenom With Endorsement Proposals

Nothing like a little Lin-amint to erase any lingering pain from a lockout. 

Jeremy Lin hasn’t done any marketing yet, but the sports-endorsement world is at the feet of the  23-year-old Asian-American pro basketball player who burst on the scene for the New York Knicks with a game — and a backstory — that has captivated the country.

Now brands want in on “Lin-sanity,” and Mr. Lin’s handlers are listening.



“We’re talking a little bit of everything,” Roger Montgomery, president of Montgomery Sports Group and Mr. Lin’s agent, told CNBC Friday morning. (Mr. Montgomery did not return calls to Ad Age.) “A variety of categories. All the big ones, small, intermediate … everybody is interested in Jeremy Lin.”


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