All Roads Lead to Wythe Avenue []


Deidre Schoo for The New York Times

Kinfolk Studios in Williamsburg, Brooklyn. More Photos »


ON a balmy Saturday evening in early July, an eclectic mix of partygoers gathered at the terrace bar atop the Wythe Hotel, a gleaming new resort in Williamsburg that anchors a summertime Eden for a fresh batch of night-crawling New Yorkers.       


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Alongside the predictable ripped Acne denim and thrift-store T-shirts, the guys donned an unkempt preppy uniform of crumpled button-ups from Steven Alan and frayed cutoffs from J. Crew. The hipper gals wore Alexander Wang tops and Isabel Marant dresses, while some women showed up in Coach bags and kitten heels, fashion choices more commonly associated with Midtown than Bedford Avenue.       

A symphony of foreign tongues could be overheard, too: tourists from Portugal, Japan, France, Spain and, yes, Manhattan, all seeking the idealized Williamsburg je ne sais quoi. One gentleman, rocking back and forth on his skateboard, disparaged Le Bain, the lounge atop the Standard hotel in the meatpacking district: “I’m never going back there again!”       

The dazzling hotel and night life complex, a staple of the Manhattan circuit, has finally washed up on Brooklyn’s hype-friendly shores, bringing with it the kind of crowds eager to finally explore the Next Big Thing. And what are they finding across the river? Communal tables, artisanal beer, saltwater pools and a cast of characters right out of the HBO series “Girls.”       

Since opening in May at a restored factory building, the Wythe has helped spiff up a once-desolate corner of Williamsburg — North 11th Street and Wythe Avenue — into an artisanal-food-and-drink playpen.


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